Arvato Mobile (former Bemobile - Handy.de) appoints The Web Production with the production of Ringtone Animations. This new Mobile COntent Format will be used in Mobile Phones with colour displays. Every time your phone will ring you will not only hear a ringtone but a video will start to play. A further step in the cooperation between the leading Mobile Content B2B Providers Arvato Mobile and the leading Production Unit The Web Production in Mobile Content. For further information on Mobile Content please contact mobile@thewebproduction.com .